Response rate
Initial healthy range: 15-30% depending on channel and offer quality.
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Metrics & benchmarks
What to measure and how to interpret commercial performance.
Time to first conversation
Target: 1-5 business days.
Win rate
Early-stage benchmark often falls between 10-25%.
Opportunity age
Avoid active leads with no movement for 7-10+ days.
Cost per win
Track credits + effort against closed revenue.